Smart micro investment, the most popular culprit i

Does smart micro investment, the "culprit" of the continued downturn in the color TV market, also have a share

in the first half of 2018, the size of China's color TV market was 22.66 million units, a year-on-year increase of 0.7%, and the retail volume was 71.1 billion yuan, a year-on-year decrease of 5.9%. The volume only increased slightly, but the volume fell sharply. Therefore, in the first half of this year, the color TV market showed no signs of recovery in many industries, and it can even be described as bleak

after entering the second half of the year, some manufacturers thought that they could "boost" sales on the market side by relying on the National Day holiday. Ovicloud released a portal structure corresponding to the one arm structure. The 2018 National Day report on China's color TV market showed that during the National Day promotion cycle this year, the cumulative retail volume of color TV sets was only 3.6 million, a year-on-year decrease of 8.4%, the retail volume was 12.1 billion yuan, a year-on-year decrease of 22.1%, both of which hit a new low, It can be said that the National Day holiday has no effect on stimulating the color TV industry

2. This product can be widely used in aerospace, petrochemical industry, auto parts, engineering plastics, wires, cables, plastic rubber, textiles, ceramics, building materials, metal materials, high molecular materials

for the reasons why the color TV industry is in a deep recession, aoweiyun analysis believes that in addition to the major problems encountered by the industry itself, some foreign intelligent products also impact the sales of smart TVs. With the development of mutual mobile Internet, entertainment audio-visual devices in the living room emerge in endlessly, TV is no longer the only choice, and TV users are seriously diverted by smart devices such as, tablet computers, intelligent micro investment, Ott, etc

among these intelligent products, ovicloud highlighted the impact of intelligent micro investment products on the color TV market. With GH craft Ltd in charge of all stages of the structural design of ultra light vehicle composite materials, smart micro investment has gradually seized a lot of "territory" in the entertainment living room market because of its low price, small size and large screen, which can greatly meet the characteristics of home design

according to ovicloud data, in the first half of 2018, the sales volume of intelligent projection in China was 1.117 million units, an increase of 125% year-on-year; The sales volume was 2.57 billion yuan, a year-on-year increase of 157%. Both sales volume and sales volume are doubling compared with the same period last year. In terms of sales volume, the shipment volume of intelligent micro investment in the first half of this year has almost reached the annual sales volume of last year, which means that intelligent projection, a new type of display, is running at a high speed

judging from the market trend in the first half of this year, the fact that the annual shipment of intelligent micro investment this year will reach more than 2million units will be a "certainty", which is a milestone for intelligent micro investment, which marks that the market has been gradually opened

it is predicted that the sales volume of intelligent projection market this year is expected to easily exceed 2million units, and will reach 2.54 million units, with a year-on-year increase of 97%, reaching a new record high. According to the analysis of industry channel personages, at present, intelligent micro investment products continue to grow in the market, which really reflects that intelligent projection has been loved and recognized by more and more users, and has become the mainstream device of home video and entertainment

nowadays, with the trend of pursuing more and more "big" screens, traditional LCD TVs seem to have been difficult to meet the needs of consumers, and "screenless TVs" promoted by Internet enterprises have become a new favorite in the market. While meeting the requirements of "large screen" and "cost performance", the "smart micro investment" is becoming a dark horse in the large screen TV category

a media personage said that judging from the current development trend of smart micro investment products, with the surge of a group of Internet "players" such as tmall, Baidu, Xiaomi, Jimi, nuts, etc., smart micro investment has undergone great "changes" in product form. From the slightly cold attribute of a single display tool, it has become more "fashionable and entertaining", thus winning the "favor" of many post-90s and post-00s consumers

driven by the personalized consumption awareness of post-90s young people, intelligent micro investment products have changed from the past "display tool" to "second TV", and the value of ownership has changed from "play" to "home use". The formation of this concept of entertainment large screen can be said to make intelligent micro investment products "sublimate in essence" on the market side, and also lay a solid "brand" for them to continue to rise in the future market

after smart micro investment products have a certain market foundation and tone, leading brands including Jimi and nuts have made it clear that they should strengthen the promotion of product research and development, so as to further improve and improve the application and quality of smart micro investment products, so as to truly compete with LCD TV products for the "living room entertainment" market and expand market applications

according to the data of ovicloud, by 2020, the household intelligent projection represented by the screen less TV will develop rapidly at the rate of 55% per year, and the growth rate is far higher than that of traditional TV. It can be predicted that in the next two years, the intelligent projection will also affect the sales of large screen LCD TV

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